Our Story

Where Culture Meets Affordable High Fashion

Every Touch By Asoebigirl piece tells a story – one woven from vibrant Nigerian prints, contemporary design, and a passion for celebrating women's individual beauty. Founded by visionary Nigerian-born designer Ijeoma Onuoha, our journey began as a quest to source the most extraordinary African fabrics for women looking for inspired, original designs.. Today, from our new home in New Brunswick, we've blossomed into something even more magical: a slow fashion house that transforms authentic prints into wearable works of art. All with sustainability in mind.

But Touch isn't just about beautiful clothing. It's about that moment when a woman sees herself reflected in a design that speaks to both her heritage and her modern life. It's about the confidence that comes from wearing a piece that's been thoughtfully created to celebrate her unique beauty. From our early days as fashion designers in Nigeria to our evolution into a global fashion brand, we've dressed over 1,000 women across three continents – each piece as unique as the woman wearing it.

Here in Canada, we're writing a new chapter in our story. Under Ijeoma's creative direction, Touch By Asoebigirl brings the richness of African prints to contemporary styles. We believe fashion should be as diverse as the women who wear it – timeless, boundary-pushing, and authentically expressive. Whether you're discovering your connection to African fashion or adding to your collection of cultural pieces, you'll find something here that speaks to your soul.

Welcome to Touch By Asoebigirl. This is where heritage becomes haute couture, and every garment tells your story.